Case study: Gastronhome website rebuild, visual identity and SEO optimisation

Project objectives: website rebuild, brand image building and SEO optimisation French restaurant Gastronhome needed a contemporary and highly-visual website to promote their French fine food restaurant in Balham. As a small business with limited budget, the Gastronhome founders originally built their website on Moonfruit, which lacked functionality and did not suitably reflect the premiumness of their restaurant. Gastronhome.co.uk […]

Gastro definition

Introducing the hashtag project

Academic research: The hashtag project

Two years ago, I decided to quit my job and take the risk to go back to university to study towards my Masters in Marketing, something which had been on the back of my mind for a while. I am, as of June 2014, currently writing the analysis of my research, a project which was conceptualised […]


Training: Consumer Marketing in Higher Education, CASE June 2014

Laurence recently took part in the  CASE Europe  Social media, beyond the basics training day  June seminar discussing how Higher Education institutions can utilise platforms such as Vine, SnapChat or Instagram, Academia.edu can be incorporated within an organisation’s social media strategy.   — CASE Europe (@CASE_Europe) May 13, 2014 Here are the slides from the day. Do […]

Case Logo

Case Logo

Training: Consumer Marketing in Higher Education, CASE April 2014 [cancelled]

The  2014 Consumer Marketing in Higher Education forum originally scheduled to take place early April 2014 was unfortunately cancelled due to unforeseen circumstances. For those of you interested, here are the slides that were originally prepared for the day. The Consumer Marketing in Higher Education, CASE April 2014


Training: Discussing social media trends at the Digital Pond

I was invited to discuss social media trends at the November 2012 Digital Pond, a monthly gathering of the top digital minds in London. Here’s the video of the event and accompanying slides. Digital pond conference: Social Media in 2013 from Laurence Borel    

Training

SW Fitness

Case Study: SW Fitness website build and SEO optimisation

Project objective: website build with direct return on investment and Twitter training SW Fitness needed a professional-looking website to promote personal training services in a competitive and saturated industry. The site was built on WordPress and I worked with a graphic designer to build SW Fitness’ visual identity. The next challenge was getting the site […]


Case Study: Building b-uncut’s digital and social media presence

Project objective: Build b-uncut’s digital presence and increase b-uncut’s online visibility   b-uncut is an online community of artists and art market place. I was brought on board to build b-uncut’s digital and social media footprint from scratch. I project managed the build of the site, and assumed the role of editor in chief for […]

b-uncut logo

Ford-Kuga-Canvas

Case Study: Digital PR for Ford Ka and Ford Kuga

Project objective: Engage audiences who wouldn’t necessarily consume car related information through content generation, whilst improving SERPs and online visibility through digital PR. Digital PR: Initiated a relationship with key automotive bloggers by inviting them to take part in a few car stunts with precision driver Paul Swift at the Ford Fair at Silverstone. Content […]