Training: Consumer Marketing in Higher Education, April 2014

Laurence was invited as a keynote speaker at the 2014 Consumer Marketing in Higher Education forum to discuss Digital & Social Media strategy for the recruitment of students amongst HE institutions. You can view the slides from the day below.  

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Training: Discussing social media trends at the Digital Pond

I invited to discuss social media trends at the November 2012 Digital Pond, a monthly gathering of the top digital minds in London. Here’s the video of the event and accompanying slides. Digital pond conference: Social Media in 2013 from Laurence Borel  

Case Study: SW Fitness website build and SEO optimisation

Project objective: website build with direct return on investment and Twitter training SW Fitness needed a professional-looking website to promote personal training services in a competitive and saturated industry. The site was built on WordPress and I worked with a graphic designer to build SW Fitness’ visual identity. The next challenge was getting the site […]

SW Fitness

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Case Study: Building b-uncut’s digital and social media presence

Project objective: Build b-uncut’s digital presence and increase b-uncut’s online visibility   b-uncut is an online community of artists and art market place. I was brought on board to build b-uncut’s digital and social media footprint from scratch. I project managed the build of the site, and assumed the role of editor in chief for […]

Case Study: Digital PR for Ford Ka and Ford Kuga

Project objective: Engage audiences who wouldn’t necessarily consume car related information through content generation, whilst improving SERPs and online visibility through digital PR. Digital PR: Initiated a relationship with key automotive bloggers by inviting them to take part in a few car stunts with precision driver Paul Swift at the Ford Fair at Silverstone. Content […]